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Elevate your brand and drive growth.

Elevate your brand and drive growth.Elevate your brand and drive growth.Elevate your brand and drive growth.

Paul combines a strategic perspective on BD with a pragmatic approach…helping lawyers translate ideas into action.


Finance partner, Am Law global 25 firm

More Testimonials

Why lawyers fail at business development

Paul identifies the hidden barrier to BD—and the key to overcoming it.

Services

Fractional CMO

Business Development Coaching

Business Development Coaching

We provide strategic, hands-on leadership to help law firms optimize their marketing and business development functions. As a fractional CMO, we assess your current approach, develop a customized strategy, and drive execution to enhance market positioning and growth. Read more

Business Development Coaching

Business Development Coaching

Business Development Coaching

A black compass on a black background, illustrates business development planning and coaching.

We help lawyers build consistent, effective business development habits through tailored, one-to-one coaching. Our approach is practical, strategic, and grounded in each lawyer’s unique style—especially for those who struggle with BD. Over time, relationship-building becomes second nature. Read more

Writing & Content

Business Development Coaching

Competitive Intelligence

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We craft compelling press releases, bylined articles, executive communications, website copy, advertising materials, social media posts, and newsletters that elevate your brand, showcase your expertise, and drive meaningful engagement with clients and key stakeholders.

Competitive Intelligence

Competitive Intelligence

Competitive Intelligence

A blue ticker tape represents competitive intelligence.

We conduct competitive research to help law firms identify opportunities for lateral hiring, M&A growth, practice expansion, and market positioning. By assessing competitor strategies and industry trends, we provide data-driven insights that enhance firm differentiation and branding.

Process Improvement

Competitive Intelligence

Directories & Awards

The harp-like cables of the Mario Cuomo Bridge against a blue sky represents process improvement.

We assess workflows, conduct time-tracking studies, and evaluate team structures to provide practical recommendations that improve efficiency and align marketing and business development efforts with your firm's strategic goals.

Directories & Awards

Competitive Intelligence

Directories & Awards

A gold curtain represents directories and awards submissions.

We prepare comprehensive submissions for Chambers, Legal 500, Benchmark Litigation, Vault and other leading directories as well as awards from The American Lawyer, National Law Journal, The Deal, Financial Times, Bloomberg Law, Law360, and more, ensuring your firm gains the recognition it deserves.

Pitches & Proposals

Branding & Style Guides

Satisfaction Surveys

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We create compelling RFP responses, pitch materials, and client presentations, refining messaging and design to increase engagement and drive business opportunities.

Satisfaction Surveys

Branding & Style Guides

Satisfaction Surveys

A muted green fabric arm chair and throw represents satisfaction, as in client satisfaction surveys.

We design customized feedback tools to gather insights from clients and employees, providing actionable data to strengthen relationships, enhance engagement, and improve overall performance.

Branding & Style Guides

Branding & Style Guides

Branding & Style Guides

Shiny, reflective blue paint on a car's curved body panel represents branding and style.

We refine and document your firm's voice, tone, and visual identity to ensure consistent, professional, and impactful law firm branding across all marketing and communication channels.

About Paul R. Manuele

I help law firm partners and leaders succeed through business development coaching and fractional CMO leadership. With more than two decades in legal marketing, I bring senior experience, practical insight, and a hands-on approach that drives measurable results.

Business Development Coaching

Partners don’t fail at business development for lack of skill or motivation—they struggle with consistency, focus, and accountability. My 1:1 coaching model helps partners:

  • Build lasting BD habits in just minutes a day
  • Turn ideas and contacts into real opportunities
  • Achieve growth that compounds over time

Fractional CMO Leadership

Some firms need senior guidance without the cost or commitment of a full-time CMO. I step in as a trusted advisor and leader—shaping strategy, strengthening execution, and supporting internal teams. Whether for an interim assignment, a key initiative, or ongoing leadership, I provide:

  • Strategic clarity
  • Day-to-day execution support
  • The ability to scale with select PR, design, and BD specialists as needed

Philosophy & Approach

Marketing and BD teams should match the talent and intensity of the lawyers they serve. Strategy matters, but so does follow-through—and I bring both. I’m performance-minded, detail-oriented, and at my best in high-expectation environments. I adapt quickly, collaborate easily, and stay focused on outcomes.


I founded PR Manuele Consulting to give firms direct access to senior expertise—without the bureaucratic layers or junior staffing common in larger agencies. Every engagement is led by me, with trusted experts brought in when needed. If you’re ready to elevate your brand and drive growth, let’s talk.

Contact

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PR Manuele Consulting

(917) 554-0596

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