Finance partner, Am Law global 25 firm
Paul identifies the hidden barrier to BD—and the key to overcoming it.
We provide strategic, hands-on leadership to help law firms optimize their marketing and business development functions. As a fractional CMO, we assess your current approach, develop a customized strategy, and drive execution to enhance market positioning and growth. Read more
We help lawyers build consistent, effective business development habits through tailored, one-to-one coaching. Our approach is practical, strategic, and grounded in each lawyer’s unique style—especially for those who struggle with BD. Over time, relationship-building becomes second nature. Read more
We craft compelling press releases, bylined articles, executive communications, website copy, advertising materials, social media posts, and newsletters that elevate your brand, showcase your expertise, and drive meaningful engagement with clients and key stakeholders.
We conduct competitive research to help law firms identify opportunities for lateral hiring, M&A growth, practice expansion, and market positioning. By assessing competitor strategies and industry trends, we provide data-driven insights that enhance firm differentiation and branding.
We assess workflows, conduct time-tracking studies, and evaluate team structures to provide practical recommendations that improve efficiency and align marketing and business development efforts with your firm's strategic goals.
We prepare comprehensive submissions for Chambers, Legal 500, Benchmark Litigation, Vault and other leading directories as well as awards from The American Lawyer, National Law Journal, The Deal, Financial Times, Bloomberg Law, Law360, and more, ensuring your firm gains the recognition it deserves.
We create compelling RFP responses, pitch materials, and client presentations, refining messaging and design to increase engagement and drive business opportunities.
We design customized feedback tools to gather insights from clients and employees, providing actionable data to strengthen relationships, enhance engagement, and improve overall performance.
We refine and document your firm's voice, tone, and visual identity to ensure consistent, professional, and impactful law firm branding across all marketing and communication channels.
I help law firm partners and leaders succeed through business development coaching and fractional CMO leadership. With more than two decades in legal marketing, I bring senior experience, practical insight, and a hands-on approach that drives measurable results.
Partners don’t fail at business development for lack of skill or motivation—they struggle with consistency, focus, and accountability. My 1:1 coaching model helps partners:
Some firms need senior guidance without the cost or commitment of a full-time CMO. I step in as a trusted advisor and leader—shaping strategy, strengthening execution, and supporting internal teams. Whether for an interim assignment, a key initiative, or ongoing leadership, I provide:
Marketing and BD teams should match the talent and intensity of the lawyers they serve. Strategy matters, but so does follow-through—and I bring both. I’m performance-minded, detail-oriented, and at my best in high-expectation environments. I adapt quickly, collaborate easily, and stay focused on outcomes.
I founded PR Manuele Consulting to give firms direct access to senior expertise—without the bureaucratic layers or junior staffing common in larger agencies. Every engagement is led by me, with trusted experts brought in when needed. If you’re ready to elevate your brand and drive growth, let’s talk.
They help us understand how people use our site so we can make it better. The data we see is anonymous and aggregated. It doesn't identify you, so we couldn't sell it even if we wanted to—which we don't.