Finance partner, Am Law global 25 firm

I help lawyers build reliable business development habits through one-to-one and small-group coaching. My approach is practical, strategic, and grounded in each lawyer’s unique style—especially for those who struggle with BD. Over time, relationship-building becomes second nature. Read more

Drawing on my experience as a law firm marketing and business development leader, I advise firm leadership on strategies to strengthen client relationships and generate new business. I help create business development goals, priorities, and plans tailored to each firm’s culture. Read more
For more than 25 years, I have helped law firm partners and leaders strengthen their approach to business development. My work combines senior perspective, practical insight, and hands-on understanding of how lawyers build successful practices.
Partners rarely struggle with business development due to lack of skill or motivation. More often, the challenge is consistency, focus, and accountability. My coaching helps partners:
In addition to coaching individual lawyers, I advise firm leadership on how to develop and implement business development strategies. Drawing on my experience in law firm leadership, I bring an informed perspective to questions of positioning, client relationships, and how firms support lawyers as they build their practices. I help clarify priorities and ensure that business development efforts are focused where they will have the greatest impact.
I founded PR Manuele Consulting to give lawyers and their firms direct access to senior expertise—without bureaucratic layers or the “B team.” Every engagement is led by me.
My approach centers around habit development. Why? Because the most reliable way to develop business is to engage in BD activity consistently. And the most reliable way to engage in BD activity consistently is to make it a habit. Whether you're a partner building a personal book of business or a firm leader shaping strategy, I can help you elevate your brand and drive growth.
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