Business Development Consulting

Many law firms invest heavily in marketing and business development but struggle to translate strategy into consistent results. They don't have a strategy problem; they have an alignment problem. And they often need an experienced outside perspective to help clarify priorities, connect initiatives, and ensure that business development efforts support the firm’s broader strategic goals.

Drawing on more than 25 years of experience in legal marketing and business development leadership, I bring an outside perspective to how law firms approach growth—helping identify opportunities and address obstacles that can be difficult to see from inside the organization.

This work often begins with questions such as:

• Are lawyers focusing their time on the right BD activities?  
• Are the firm’s messaging, positioning, and BD initiatives reinforcing one another?  
• Are internal systems supporting lawyers in building practices?  

I help identify opportunities and address obstacles that can be difficult to see from inside the organization.

My consulting engagements focus on these areas:

• Business Development Strategy. Helping firm leadership define priorities and translate strategy into practical initiatives lawyers can execute.

• Practice and Industry Group Growth. Working with practice leaders to identify market opportunities and strengthen positioning.

• Client Relationship Development. Advising firms on ways to deepen relationships with existing clients and identify opportunities for cross-selling and expanded engagement.

• Aligning Strategy and Execution. Ensuring that the firm’s marketing, messaging, and BD efforts work together to support growth.

Consulting engagements vary depending on the firm’s needs, but typically involve a combination of:

• Strategic discussions with firm leadership  
• Assessment of current BD efforts  
• Recommendations for improving focus and execution  
• Ongoing guidance as initiatives move forward  

When priorities are clear and efforts are aligned, firms benefit in several ways:

• Leadership gains clearer direction for growth and client development initiatives.
• Practice groups focus their efforts on the activities most likely to generate new opportunities.
• Marketing and BD teams operate with greater alignment and strategic direction.
• Firms establish a more consistent and disciplined approach to business development.

👉  Schedule a complimentary 30-minute intro call on my calendar.

👉  Or reach out through my Contact page.