Business Development Consulting

Many law firms invest heavily in marketing and business development but struggle to bring their efforts together in a coordinated way. Clarifying priorities, aligning related initiatives, and helping lawyers translate strategy into practice requires dedicated attention and an experienced outside perspective.

Drawing on more than 25 years of experience in law firm marketing and business development leadership, I understand how strategy, messaging, systems, collaboration, and lawyer engagement shape a firm’s ability to grow.

I help firms examine how these elements work together, determine where greater focus or coordination is needed, and develop practical ways to support lawyers, practices, and client relationships.

My consulting engagements focus on these areas:

• Business Development Strategy. Helping firm leadership define priorities and translate strategy into practical business development initiatives.

• Practice and Industry Group Growth. Working with practice leaders to identify market opportunities and strengthen positioning.

• Client Relationship Development. Advising firms on ways to deepen relationships with existing clients and identify opportunities for cross-selling and expanded engagement.

• Strategic Alignment and Implementation. Ensuring that the firm’s marketing, messaging, and BD efforts work together to support growth. 

Consulting engagements vary depending on the firm’s needs, but typically involve a combination of:

• Strategic discussions with firm leadership  
• Assessment of current initiatives, plans, processes, and communication
• Recommendations for improving focus and execution  
• Ongoing guidance as initiatives move forward  

Some engagements focus on a specific project, practice, or opportunity. Others provide continuing advisory support to firm leaders and the business professionals who support lawyer and firm growth.

When priorities are clear and efforts are aligned, firms benefit in several ways:

• Leadership gains clearer direction for growth and client development initiatives.
• Practice groups focus their efforts on the activities most likely to generate new opportunities.
• Marketing and BD teams operate with greater alignment and strategic direction.
• Firms establish a more consistent and disciplined approach to business development.

👉  Schedule a complimentary 30-minute intro call on my calendar.

👉  Or reach out through my Contact page.