Insights & Thought Leadership

Alternating yellow and white crosswalk stripes hint at commuting and the Goldilocks article theme.

"The Goldilocks Solution: Why The 4-Day Office Week Is Just Right"

Law360, March 10, 2025. PDF

A white AI microchip on a white background accompanies an article on AI and writing in marketing.

"AI and Writers: A Recipe for Success in Legal Marketing"

Strategies & Voices, Fall 2024. PDF

Aerial view of a straight road and green grass suggests moving from reactive to proactive marketing.

"Law Firms Should Move from Reactive to Proactive Marketing"

Law360, August 19, 2024. PDF

Serene clear blue water and sky to the horizon suggests the "beyond" of the article and emotion.

"Beyond Logic: The Case for Emotional Branding for Law Firms"

ABA Journal, August 5, 2024. PDF

One red stadium seat in a sea of blue seats suggests the Ted Lasso angle of this article.

"Ted Lasso: Lessons for Law Firm Leaders"

Law360, July 23, 2024. PDF

A boat speeding horizontally across still blue water suggests the leadership focus of this article.

"Developing Your Leadership Effectiveness & Impact: Strategies & Tools"

Annual Legal Marketing Association Conference, 2022.